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Digital Music Distribution Analysis

01 May 2010

The impressively worded ‘An Analysis of the Ad-Supported Download Model of Digital Music Distribution’ is a lengthy critique of recent trends in digital music distribution. In the face of rampant piracy (and consumer indifference to the victims), a number of different models of ‘selling’ music have cropped up in the past decade. One of which is ‘ad-supported’ downloads: offering free music to consumers in return for ad impressions. This analysis speaks to the main players employing business model, including Australian startup Guvera, and attempts to critique it in the eyes of the consumer, creator and advertiser.